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Twitter’s “Buy” Button Launched by Boston Artist

Boston artist Amanda Palmer, perhaps best known for her record-breaking Kickstarter campaign, had the honor of sending the first tweet featuring Twitter’s new “Buy” button. The tweet included a special...

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Schneider Associates 2014 Most Memorable New Product Launch Survey Results...

The 2014 results of Schneider Associates (SA) annual Most Memorable Product Launch survey were recently featured on Adweek.com, rounding up the top 10 product launches consumers could recall most over...

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Thank You to Our Fall 2014 Interns

As we begin 2015, we wanted to take a moment to thank our interns from the fall 2014 semester for their hard work and contributions. We were extremely impressed by their work ethic and thoroughly...

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Schneider Associates’ 2015 PR New Year’s Resolutions

Each December, we’re prompted by friends, family and the Internet to dream up a New Year’s resolution that we’re really going to follow. This year, my resolutions are to run (…or sign up) for a...

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New Product Launch of the Week: Little Caesars Bacon-Wrapped Pizza

To capitalize on America’s undying love of bacon, Little Caesars recently launched the first-ever bacon-wrapped pizza. The limited-time only deep-dish is wrapped with 3.5 feet of bacon around the...

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New Product Launch: Little Caesars Bacon-Wrapped Pizza

In a move to capitalize on America’s undying love of bacon, Little Caesars launched the first-ever bacon-wrapped pizza on Monday, February 23. The limited-time only deep-dish is wrapped with 3.5 feet...

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How Much Does Your City’s Tooth Fairy Give Children? SA Launches Survey with...

When you were young, how much did the Tooth Fairy leave under your pillow? To generate buzz surrounding the launch of a new line of kids’ toothbrushes by Sunstar GUM, Schneider Associates (SA) teamed...

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Neutrogena Goes Digital for a Memorable Social Product Launch Campaign

Image source: http://naturals.neutrogena.com In honor of Earth Month, Johnson & Johnson’s beauty brand Neutrogena partnered with the The Nature Conservancy to launch an all-digital marketing...

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Like it, Pin it, Buy it: Instagram and Pinterest Launch Buy Buttons

For those of you who, like myself, can lose track of time scrolling, “liking” and “pinning” anything from furniture to sneakers, things just got dangerous for your wallet. Instagram and Pinterest, two...

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TaylorMade Golf Teases to Launch New M1 Driver

Golfers everywhere rejoiced this month with the launch of TaylorMade Golf’s newest M1 Driver (for the non-golfers, it’s the big club), a golf club that is top of the line in terms of performance,...

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